Generational Expert to Discuss the Millennial Myth
New York, NY – December 27, 2017 – ICR, a leading strategic communications and advisory firm, today announced that Jason Dorsey, Co-founder and President of The Center For Generational Kinetics, will deliver a keynote presentation at the 20th annual ICR Conference. The conference will take place January 8th-10th, 2018 at the Grand Lakes Resort in Orlando, Florida, with Mr. Dorsey’s presentation being held on Monday, January 8 at 12 p.m.
Mr. Dorsey is the leading Millennial (Gen Y), Gen Z (iGen), researcher and speaker, bringing humor and a new approach to the topic. He works with leaders around the world to separate myth from reality when it comes to generations and leverages his insights to reposition global brands to win. Mr. Dorsey advises leaders on multi-billion-dollar acquisitions, and helps them move from last to first in employee retention and customer growth.
The keynote presentation Generational Truth for Leaders: Separating Millennial Myth from Truth to Inform Management, Marketing, and Investment Decisions, will focus on millennials, the largest generation in the workforce and the most influential generation of customers. Mr. Dorsey will share exactly what company leaders need to know and do to understand and drive growth with this generation. Based on his groundbreaking research, Mr. Dorsey will highlight important insights to help companies make the right decisions when it comes to unlocking this powerful customer and employee base.
“The speakers at the ICR Conference are leaders and visionaries and we are thrilled to welcome Jason Dorsey to our keynote stage,” said Tom Ryan, Chief Executive Officer, ICR. “It is more important than ever for brands to leverage generational insight in order to meaningfully engage with and drive the behavior of customers and we look forward to benefitting from Jason’s valuable insights.”
A bestselling author, Mr. Dorsey is also the Co-Founder and Millennials and Gen Z Researcher at The Center for Generational Kinetics. The Center is the premier Millennials and Gen Z research, speaking, and consulting firm with over 150 clients each year. The center invented Generational Context™, a unique approach to solving generational challenges with measurable results.
The full conference schedule can be found at http://www.icrconference.com/schedule/.
About The ICR Conference
The ICR Conference is a unique platform where public and private company management teams, institutional investors, sell-side research analysts, investment bankers, private equity professionals and select media connect and network with one another as the year begins. The event is one of the largest investment conferences of the year, featuring presentations by more than 150 public and private companies, with attendance regularly exceeding 2,300. For more information please visit http://www.icrconference.com.
Established in 1998, ICR partners with companies to optimize transactions and execute strategic communications programs that achieve business goals, build credibility and enhance long-term enterprise value. The firm’s highly differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to more than 500 clients in approximately 20 industries. Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America maintaining offices in New York, Norwalk, Los Angeles, Boston, San Francisco and Beijing.
Alecia Pulman/Brittany Fraser